Horoma [n.] : 1. that which is seen, spectacle 2. a sight divinely granted in an ecstasy or in a sleep, a vision. ¶ Horoma is an itinerant boutique architectural communication consultancy I founded in 2015 and operate between Sofia, Barcelona and São Paulo. ¶ It is built on the belief that compelling visuals stem from meticulously analysing the client's vision for their project, exploring their conceptual landscape, and faithfully translating it into powerful imagery. ¶ The aim of my work is two-fold: to research new ways of visually communicating ideas, architectural or not, through in-house projects, and later implement findings in commissioned work. And to bridge the communication gap between visualisation studios and architects and property developers by sharing my research in articles, lessons, webinars and on-site training that will strengthen the theoretical understanding of composition and stimulate creativity.
process
How a project moves through the studio
01
Identify
At the core of Horoma lies the belief in meticulously defining your project's vision to curate unparalleled visuals. This is accomplished through a comprehensive interview process that delves into the multifaceted layers of your project.
02
Clarify
From there I create a series of advanced sketches or animation storyboards that harness the power of composition principles at the service of your project. We then review these sketches together, providing an opportunity to select the final options that best align with your vision.
03
Amplify
Upon validating the series of visuals or storyboard, we embark on a collaborative iterative process, working closely together to achieve the desired level of precision and excellence for the final deliverables.
services
Five things the studio does well
Stills
Simple, yet timelessly powerful, still images effortlessly capture the intricacy and clarity of your project, resonating deeply with your end customers.
Shorts
Shorts, with their artistic approach, weave captivating storytelling with impactful vistas of your project, leaving an indelible impression on your audience.
Talks
Sometimes, a fresh presentation about a routinely tackled subject is all you need to reignite creativity within your team, paving the way for remarkable work.
Workshops
Elevate your team's knowledge and expertise in the realm of visualization and project communication to new heights, empowering them to deliver outstanding results and surpass client expectations.
Retroprospective
Get a thorough analysis of your past visual communication, its strength and its pitfalls, and benefit from my 8+ years of experience and expertise to design a brand new approach to your visualization that best aligns with your company and what it stands for.
clients
Trusted by
Van Cleef & Arpels· 51N4E· Dominique Coulon & Associés· TVK· Palast· Chanel· l'AUC· Groupe Demathieu Bard· Microclimat· RHB Architectes· BGLA· AUM Architectes· LPAA· V+ Architectes· Mesura· Clément Vergély Architectes· Weber + Keiling Architectes· Atelier Nord Sud· STUDIOS Architecture· Nexity Apollonia· Randja Architectes· SRA Architectes· Archipelago BAEV· Studio Martini Architectes· Clément Blanchet Architecture· UN1ON